The brand "Vineyard Vines" is named after the town of Martha's Vineyard, an island off the coast of Massachusetts that is known for its relaxed and preppy style. The founders, Shep and Ian Murray, grew up in the area and drew inspiration from the coastal lifestyle and the colorful clothing worn by sailors and fishermen. They started their company with the goal of creating comfortable, high-quality clothing that reflected their love for the outdoors and the ocean. Today, Vineyard Vines has become a popular brand for those who appreciate classic, preppy style with a modern twist.