During a BTS concert in 2016, V coined the term (Bangtan Sonyeondan, A.R.M.Y. )" which translates to "BTS and ARMY, I purple you". The term "purple" has since become associated with the relationship between BTS and their fans, as it represents the love and trust that they have for each other. V explained that he chose the color purple because it symbolizes the connection between red (BTS) and blue (ARMY), and also because it is the last color of the rainbow, which signifies a meaningful end and a new beginning.