Cycle counting is a method of inventory verification that involves counting a small subset of inventory on a regular basis, rather than conducting a full physical inventory count. The inventory items to be counted are selected based on predetermined criteria such as value, location, or activity. By counting a small number of items regularly, companies can identify and correct inventory discrepancies more quickly and efficiently, reducing the need for time-consuming and costly full physical inventory counts. Cycle counting is often used in conjunction with inventory management software and can improve inventory accuracy, reduce stockouts, and improve overall supply chain efficiency.