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Why Is Social Media Such an Important Part of a Marketing Strategy?
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That's because we live in the internet era. It's the internet version of the word-of-mouth marketing strategy.
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It is definitely an effective marketing strategy as social media have wide range of audiences. Nowadays, you will seldom encounter a person who does not regularly check his or her accounts.
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I strongly believe that this is owing to the massive leverage opportunity it offers the users. With social media, one can get his/her ad info to vast audience that wouldn't have been able to achieve by any other means. They are very strategic marketing business tools to use for reaching out to one's customers.
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Because there are around 2 billion people who are actively using them and a huge percentage of them could be buyers of what you're selling and you probably access/use your phone 15 to 20 hours daily so why not take advantage of this & strategically promote & sell your business so you can make more money and have more time to do what you want and help others. Where there are a lot of people in one place, it's always a huge factor to do marketing & has a higher percentage of making sales. 

Hope I made it clear.
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For the fact that there are millions of people who are making use of one social media sites or another, makes it a viable option for business marketing strategies. Facebook alone has over 2 billion users. Imagine the number of prospective customers that it would fetch any business owner that uses the platform to market his or her business products and services. 
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Because Social media has become a part of our life. People cannot live without social media even for a day. And people gain more and more knowledge, new technologies, current affairs, world news. Social media is like "The world in our hand". So to make people around you to know about your business or product or a service that you are providing, You need to be active in social media. A social media strategy is one of the important parts of a successful business. Follow this link here To know more about this need of social media and Digital Transformation for a business.
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Social media is everything nowadays, without it we are doomed for sure. it is faster, accurate and available. It has become a platform where everything and everyone is found.
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Social media is an important part of marketing strategy because they are a great way to connect with customers and share marketing information. They also allow businesses to connect with their customers in a way that is not possible through other methods.

22 Answers

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Social media is currently an essential component of any marketing strategy. Virtual entertainment helps increment your web index perceivability through outside joins from your social post to your webpage. It additionally assist you with broadening and communicate with bigger crowd than any customary from of advertising would give
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Social media is crucial for marketing due to its vast user reach, facilitating direct engagement with audiences.It builds brand awareness, Foster customer relationships and enables real time communication l, enhancing overall marketing effectiveness.
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