Sales managers can use a platform that helps the sales team reach its goals. Customers' information can be stored on the platform, which helps streamline sales and marketing collaboration. Software offers can keep everything related to managing your customer relationships. The software platform helps companies target different audiences, set scores, and alerts based on an individual lead, and maintain relationships with a customer's activity. Benefits may vary by department or industry, this includes " Trustworthy reporting, Dashboards that visually showcase data, Improved messaging with automation, Proactive service, Efficiency enhanced by automation, Simplified collaboration". This helps the management to serve customers effectively leading to a better business.