Today, because of the flock of people who use it, social media of any form becomes a good marketing place. Most of any business' target market can be reached through social media.
Twitter is undeniably one of the top social media sites along with Facebook and Instagram. Most of its users were the younger people or the millennials and the generation z. They use it as a platform for communication with their friends.
But for business owners to use Twitter to market their products, they must first check Twitter's attributes. What is it intended for? and how what are its ways of reaching the people? Usually, twitter is expected to be bombarded with words, though users can also put photos if they want to.
Depending on the company's products, Twitter can be effective but not as effective as the other social media sites because people do not expect to do shopping or transactions over twitter. On the other hand, it can be an effective way to reach target audience and be noticed by customers. At the end of the day, proper marketing strategy will always prevail.