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Some uses Facebook and for them Facebook is an effective social media platform. You can check YouTube on how to market your business using Facebook.
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It depends on the audience you are trying to reach and number of people you want to leverage on through social media usage. If you have more people on Facebook page, it's a better platform you can use to do your business. But if you think twitter is where you have more followers, you could as well make use of it for business purpose. WhatsApp is not left out of the whole social media benefits on one businesses. Anyone is cool to use.
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YouTube is #1 based on all the articles and people who has worked online has stated and it's 100% right based on statistics done on users and #2 would be Instagram. So focus on these two and you are bound to see results of growth to your business. Good luck !
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There is no one answer to this question as there are a variety of social media platforms available that can be great for businesses. Some of the more popular social media platforms for businesses include Facebook, LinkedIn, and Twitter.

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There are many social media plat that you can use to advertise and grow your business the best one is Facebook thousands and millions of people are in Facebook so it is really easy to grow your business there
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