Google's search algorithm is constantly evolving, so there have been several changes to SEO strategies since 2019. Here are a few of the most significant updates:
BERT algorithm: In 2019, Google introduced the BERT (Bidirectional Encoder Representations from Transformers) algorithm, which improves the understanding of natural language queries. This update aims to provide more accurate search results and improve the relevance of search results.
E-A-T guidelines: Google has emphasized the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines in determining search rankings. Websites with high E-A-T scores are likely to rank higher in search results.
Core Web Vitals: Google introduced Core Web Vitals as a new ranking factor in 2021. This update measures the user experience of a website, including page speed, responsiveness, and visual stability.
Mobile-first indexing: Google has been prioritizing mobile-first indexing since 2019. This means that the mobile version of a website is considered the primary version for indexing and ranking purposes.
Focus on user intent: Google continues to prioritize the user intent behind search queries. Websites that provide relevant, high-quality content that meets the user's intent are more likely to rank higher in search results.
Overall, the key takeaway from these updates is that Google is placing a greater emphasis on providing high-quality, user-focused content. Websites that prioritize expertise, authoritativeness, and trustworthiness, as well as user experience, are likely to see the greatest success with their SEO strategies