SEM is a digital marketing strategy used to increase the visibility of a website in search engine result page. But what is the difference between search engine marketing and search engine optimization. 
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the main difference between search engine optimization and search engine marketing is the search engine optimization is used for focusing on optimizing the website to increase the traffic and to help during the search results to get on the top of the page where as search engine marketing is used for maintaining both traffic and other visibility of the website during the paid search.
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