Inbound links are links from your website to other websites. They come from the websites that your customers visit, especially if they are from a network of websites. This is the network of websites your customers visit for a variety of reasons, including to find your products or services.
Outbound links are links from your website to other websites that are not related to your website. They can be from websites that you haven’t visited yourself, or they can be from websites that are not related to your company. They can also be links that are given to you by a third party, such as a marketing or advertising tool.
When you are putting together your website, it is important to consider both types of links. The main thing is to make sure that they are given sparingly and only if there is a good reason for them.