Is it a natural inclination?
People who enjoy gossiping do not just dwell in small towns, nor are they the archetypal housewives gossiping in the backyard. In today's environment, gossip is different. It's now ingrained in everyone's everyday routine. But why do so many people talk about each other? What makes it so well-liked?
Uncertainty & Language
Some argue that gossip began with the development of human language. They also claim that gossip aided in the development of today's big contemporary civilisations. People's tales about others were instructive in that they revealed social rank, and positions in the group and establish social standards. These stories even had a function, such as assisting people in finding a suitable marriage.
On a deeper level, the drive to reduce ambiguity underpins the basic psychological need to gossip. When people believe that they do not have enough knowledge, they are unhappy. As a result, they attempt to re-establish cognitive equilibrium.
Social bonding: Gossiping can be a way for people to connect and bond with others, especially in social settings where people share information about mutual acquaintances or common interests.
Seeking validation: People may gossip to seek validation from others or to feel like they belong to a certain group.
Entertainment: Gossiping can be a form of entertainment or distraction from boredom, as it can be fun and stimulating to hear or share juicy stories about others.
Power and control: Gossiping can also be a way for people to assert power or control over others by spreading information or rumors that can harm their reputation or social status.
Insecurity: People who are insecure or have low self-esteem may engage in gossiping to feel better about themselves by putting others down or highlighting their flaws.